Marketing Performance Dataset Example
This dataset is designed for end-to-end marketing analytics: from traffic and ad spend to lead quality and won revenue. The campaign_daily sheet tracks daily campaign execution metrics (impressions, clicks, spend, conversions), while leads_funnel tracks lead lifecycle attributes and commercial outcomes across stages, channels, and segments.
In practice, this structure is ideal for dashboards focused on CAC, conversion efficiency, channel ROI, and funnel quality. It is especially useful in demos because users can ask both tactical questions (which campaign is overspending today?) and strategic questions (which segment/channel combinations create the highest revenue efficiency over time?) from the same workbook.
Main fields
- campaign_daily:
date,campaign_id,channel,landing_page,impressions,clicks,spend,conversions - leads_funnel:
lead_id,created_at,campaign_id,channel,segment,country,stage,acquisition_cost,won_revenue
Input file
Screencast
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